Company History

From our family to yours.

Sonray Enterprises was founded in 1973 by Bill Hornell, who in 1977 changed the company to Sonray Sales Ltd. Sonray is a family business, and the name Sonray comes from a story of love. Bill Hornell, who founded Sonray, dated Elaine, the daughter of Ray McKeown. Elaine would one day become his wife (and co-owner), and Ray his father-in-law. Ray took Bill in as the son he never had, and Ray became a big part of Bill’s life. To honour their relationship, it was important to Bill to incorporate Ray’s name into his company. And thus the name Sonray was born.



Sonray started as a 200 square foot office in the basement of Bill’s family home. It is now a 10,000 square foot warehouse with an in-house delivery fleet. Not to mention, it is even a HACCP certified facility. Sonray ships internationally and has increased the distribution of many leading brands around the world.


We’re proud of our long history of working with brands such as Bee Maid Honey, where we served as the sole western Canadian distributor for 31 years, taking it from a small farmer’s co-op to an internationally known brand; Kokuho Rose® rice, who we’ve worked with since 1973 distributing rice internationally; and Amano Foods, makers of premium soy sauce and miso paste, who we’ve represented since the mid-nineties.


Looking Forward

Our commitment is to stay current and keep moving forward as the market evolves. We are committed to educating consumers’ knowledge about the quality brands we work with, and growing the distribution of these products while bringing in more unique products. We are discerning people here at Sonray — we don’t choose just any brand. As Bill always says, “It must be unique and of good quality. If it’s innovative we’re interested.”



Bill and Elaine Hornell