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SONRAY SALES LTD. Nomura & Company Inc.'s distributors of Kokuho Rice Products
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"GROWN IN CALIFORNIA" |
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Available in 12/1kg & 6/2kg Packs |
Kokuho Rose®, the world's premium sushi rice, is a perennial favourite among consumers who are acquainted with its outstanding kernel characteristics. The word "Kokuho" means "treasure", and since this remarkable rice was introduced it indeed has been a treasure for consumers and retailers. It is particularly prized by people from the Orient and others who have become connoisseurs of premium quality rice. In 1948 Koda Farms, prominent growers and millers of rice in the San Joaquin Valley of California, discovered through their research program a remarkable new variety of rice. This new rice excelled all other rices grown in California. Its sweetness in taste, its appearance, texture and cooking quality were unique. The Koda Family and Nomura and Company of San Francisco, the marketing agents for Koda Farms, were quick to recognize the potential of this new rice and dedicated themselves to its further development. However, many more years of demanding and costly research involving the selection and "crossing" of thousands of strains of the new rice were necessary before it was ready to be grown commercially. The year was 1963. The maintenance of quality and production of a rice of Kokuho's unique excellence is a painstaking and expensive process. The research facility for this purpose is located on 125 acres in Northern California. The station, staffed by two full-time plant breeders and supporting technicians, is equipped with the most modern greenhouse and laboratory facilities, computer programming and other equipment needed to plant over 60,000 plots each year for study and analysis and to provide the pure hand selected seed for the expansion plots which will in three years time produce seed for our growers. Our growers are carefully selected and supervision of the planting, growing and harvesting of Kokuho Rose is provided by a highly trained field representatives. Everything possible is done to assure that the Kokuho Rose arrives at our mill unmixed with other rices and in excellent condition for milling. Again, at the mill it is dried and stored in separate facilities which isolate it from contamination by any other rices. Modern methods and equipment insure that the milling and packaging of this fine rice are accomplished with the same meticulous insistence on quality that prevails throughout. With highly skilled millers and modern equipment provide an attractive, appetizing, nutritional product, the treasure that so many people enjoy. |
Research Centre north of
Researchers examining the quality
Nomura & Company Inc.'s Rice Products
Kokuho Yellow Available in 5/5kg, 10kg, 20kg
Tsuru Mai Brown Available in 6/2kg, 10kg, 50lb.
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5/5kg Bag |
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10kg bag |
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20kg bag |
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